Load of Rubbish started with a reasonably simple premise; to collect people’s junk and keep as much of it out of the landfill as possible via concerted recycling and donation efforts. We have been extremely successful on that front. Very few of the items we collect get earmarked as garbage, in part with the help and efforts of Green Valley Recycling and the many other recyclers and donation centers we have the privilege of dealing with.
One of the daily aspects of our business is collecting people’s stuff. It isn’t immediately sent to thrift stores or recyclers though. Load of Rubbish sorts through all of the items we collect, so that we can best decide where they belong. That means we handle a lot of objects over the course of a day. Some of them are mundane, like tires, fridges, and batteries, but other pieces are quite unique and catch our eye. More specifically, Kelvin’s eye.
Early on, Kelvin Rouse was fascinated with the wide variety of old and interesting things that crossed through the Load of Rubbish trucks. There were memorabilia items, antiques, weird tchotchkes, and other random objects that gave him pause. It seemed only fitting to give some of the most unusual of those things a spotlight when Load of Rubbish became more active on Facebook. Of course, not everything collected is recognizable. Enter What is it Wednesday.
What is it Wednesday
What is it Wednesday was the solution to figuring out exactly what some of the more bizarre objects actually were. Photos are taken and posted to the Load of Rubbish Facebook page on Wednesday, with a plea to identify what the object is and what it might be used for. And the Load of Rubbish followers love it! It is by far the most popular post of any given week and engagement rates are usually through the roof. Who knew that people love bickering over what an object might be and whether they had one as a kid!